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Wednesday, November 30, 2011

Anger :Friend/ Enemy


If you fight you are Normal.We all fight. Hence one thing is clear that it’s not abnormal to fight. Rather this is healthy sign of relationship. Most problems occur when you start hiding your aggression in order to skip fighting. Fighting is not violence according to me. It’s integral part of human nature. It is part of response mechanism in our body. It is as normal as withdrawing your hand when touching some unfavorable temperature.
Kinds of Anger: Broadly you can categorize your anger in three different forms:
Aggressive anger: when things become unbearable and you are not able to cope with your words or when your emotions are more than normal expression you start using your body gestures like bulling, pushing and at times slapping. This usually happens when you do not express yourself for long.
Other form is impulsive: usually when you see or feel some happening which is not seen before and probably you are not able to adapt with this you become angry.
If you do not vent out your anger you may be depressed at times or your behavioral aspect will change and within some time period you will become a pessimistic or escapist. And this form of anger is called passive anger. The vent for this aspect is: self blaming, self muttering, living in dark room, avoid eye contacts, being formal, Cold talks, watching motivational channels or too much TV , or watching contents you usually do not, or talking to people you don’t like too. If not taken care at earliest you either exclude your self or some times your passive anger becomes aggressive anger.
Anger should not be means of living. You should always think of cause and solution. These are few steps to try to control and check:
·         Talk and discuss but remember not to blame for every thing because it may generate anger to the one you are fighting with.
·         If this does not work then take a break. Easier said than done but you will have to do this in order to save yourself.
·         If possible take rest and and listen to music.
·         Talk to friends but do not creep or complain about some one.
·         Make real friends. Most of the times we make friends but online. You should either talk on phone or meet in person with your friends.
·         Its good if you have some one close in family but just check “nice hearted”
·         Help poor: this will really help. You can even go to near by slum or talk to your maid an give her some motivation/humor.
·         I strongly feel that listening to motivation is just an exercise but helping others is a practice.
·         Talk to child.
·         Play in field/ park.
·         Try to again resolve things with some new approach.
·         But at last when things do not work out try to forget the issue just by thinking” let it go” because everything in this world will not be directed the way you want.
·         If some thing unmanageable happens please avoid that person as much as possible because that’s not worth you.
Hope this will be a little useful for you in your because ultimately what matters is YOU.

Tuesday, November 29, 2011

Fundamentals of TRPs (television rating points)


You have heard quite a times people taking about TRPs and every time you come across this term you want to discover what is this?You always find people talking about TRPs but never understood this fundamentals. Its easy calculations or may be you can say other way of judging any TV programs. TAM(Television audience measurement) is the research organization who conducts this research.There are approximately 10,000 new programs across approximately 260 channels every year. In order to understand viewership of the people these research are being conducted.
Why do we need this research: we need to conduct these research for the following reasons:
  • India is a large place and people here are from diffent backgrounds and different taste. Hence we need to have primary research before spending crore of rupee on communication.
  • Understand audience.
  • Viewership habits.
  • It is also beneficial or the media planners and companies to understand the psyche of the audiences.
  • It also help to understand the media habits of the people .
  • Example if I am a eco- friendly pencil maker an want to communicate with my audience then the only choice I am left with is to understand the Target audience and in this case my majority of users will be children from age group 6 to 16 years as the need to understand the product and what makes this pencil different from others.  So the TV viewing habit of my Target Group will be a bit different from others. So generally speaking I will have to place my add/ spots on channels where I can find these kids. So it could be cartoon channels or any other channels of kids genre.
How these research are being conducted: There is a device know as People's Meter(like our remote) which is fit in the  TV  sets of the selected house of the respondents(people who are part of TAM Research). This sample size is between 10000 homes which approximately mans around 60000 people.Earlier it was approximately 5000 household across cities of India. 

What is the output of this research:With this research we can find the approx TV viewing habits of individuals. Their liking. This is very generic word. But we can also find the program loyalty, channel loyalty and many more such aspects. As mentioned earlier this helps the advertiser and even channels to know their viewers liking and choices.
This article must have helped you understand the basic TRP fundamentals.

Bed wetting or Nocturnal Enuresis


Believe me baby will learn sooner or later. It's just matter of time.This is one thing which is most difficult aspect of mother care. In fact I would not like it to be confined to mother care only. Bed wet is something very common in toddlerstoilet training is one very difficult aspect of child care. It is behavior hence it need training. Lets understand the child psyche.
First thing to understand is its good thing to do as it help us to clean our body toxic. Child is unaware of the fact that we can control our peeing for some time. This thing have to be taught  but in a tactful manner. Here are few tips for toddler between 0-6 years
  • Check the time interval between two urination and then try to pee your baby may be with a sound like "sss"or "any other sound like "zzzz" for a while which is termed as "classical conditioning technique". You will notice after few weeks your baby will pee immediately  you make that sound.
  • Repeat this activity even when baby is sleeping and you will notice that even while sleeping your baby will response.
  • Advised to use diapers especially in winter nights to avoid baby sleeping in mess.
  • Traditionally many mothers use plastic sheet as well.
**After two years you should minimize the use of diapers at night . It may be little painful for you as well but letting your baby in mess will help them learn new aspect of this life process. In case your baby does not learn it now this problem may go to next level. 
Baby in the age group of 6 years onwards
There is no perfect age but it is believed that at the age of 6 your baby should be aware of the fact rather baby's sphincter should send so strong signal to baby's brain that it should make baby aware for peeing but just in case this doesnot happen do not panic and try these steps
  • Stop using diapers.
  • Do not let your baby take any fluid 6 hours before sleep at night. Even if baby wants water allow him as much less as possible.
  • Take baby to toilet just before bed.
  • Stop late night milk or any other fluid.
  • during day time train baby to hold peeing for some time. Don't shout but tell your baby to start  with short duration.
  • There are many alarms available in the markets.
  • There are many exercises to help them.
  • In case they still continue do not feel two times to share this to child specialist/ pediatrician.
I know you always care but these are just few tips which will help you not to loose temper on your kids as yelling or shouting at your kids will just add to your problems.
All the best.